An SEO taco a day keeps disasters away
This post was originally published on my previous site, kohlio.com, on September 27, 2020. This may or may not have been edited slightly by AI.
You slice up the lettuce, the tomatoes, some green onion. You fry some onion and ground beef. Add some hard shells, soft shells, and taco sauce and you’re ready to go. This journey is a lot tastier than cooking up line items on a proper SEO audit or QA review, believe me.
A well-built taco aligns with SEO in so many ways. You can pick almost any ingredient, and argue that freshness is a factor in your success. Content, code practices, industry trends around security and mobile friendliness - freshness is more robust than just ‘made today’. Whatever the meat of it is, it should be juicy, and the higher the quality the better. You want your taco to be better than any of the top 10 tacos on the market, all of which are just a search away from hungry audiences. Speed is a factor. If it takes too long to make, or too long to deliver, it’s gonna get cold or mushy, and that ain’t good. All of these things of course need to be scaled up for more guests, as needed. If you cut corners on the lettuce, or the tomatoes, well you’re giving up a little bit of taste with each sacrifice. If you need to serve a hundred or a thousand tacos a day or more, your reputation is at stake in a bigger way. So make that taco great, again and again.
Do you need to eat a taco a day? Well maybe not every day. But if you break it down to the ingredients and what value each is giving you, then yeah you need a bit of this and a bit of that in your diet to keep things running smoothly and avoid sad surprises.
When you make tacos yourself, you know what you’re gonna get. You’ve handled the ingredients yourself. You’ve built this little taste bomb from the ground up, and you know what kind of fallout comes with sudden changes to this or that in the name of implementing an SEO recommendation that promises some kind of return (specified precisely, or not).
When you order in or eat out, it’s gonna look good all presented and strategized and line-itemed and bulleted. But depending on where you’re ordering from, it can easily send you running for the washroom.