Deserving SEO
This post was originally published on my previous site, kohlio.com, on August 26, 2020. This may or may not have been edited slightly by AI.
“Hey, I Googled ‘x x x x’ and we’re not on top. Any ideas?” Sometimes the answers are clearly technical, sometimes not. Sometimes answering truthfully feels like making excuses, but it needs to be said.
Google aims to satisfy searcher intent. Are you?
Google it again. Look at your competition. Read the competition. Know the competition. Algorithms and technical mistakes aside, have you really produced something better than what you saw when you didn’t see your pages?